1How do you identify your export prospects?
Multiple answers possible
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Word of mouth only, no active outreach
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Some trade shows and occasional contacts
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Regular manual search (LinkedIn, directories, emails)
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CRM + digital tools in place, structured process
2What is your average response time to an incoming lead?
Multiple answers possible
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More than 48h (or no systematic follow-up)
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24h to 48h
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Less than 24h
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Less than 2h, automated process
3How do you track your sales pipeline?
Multiple answers possible
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No structured tracking (memory, notes, notebook)
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Basic Excel file
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Google Sheets shared with the team
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Dedicated CRM (HubSpot, Salesforce, etc.)
4How do you prepare your sales proposals?
Multiple answers possible
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Each proposal made from scratch (2-3 days)
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Word/Excel templates but lots of copy-paste
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Standardized templates, less than 1 day
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Semi-automated with dedicated tool
5What is your biggest export sales challenge?
1Do you send email campaigns to your export prospects/clients?
Multiple answers possible
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No, no email campaigns
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A few occasional emails, no campaigns
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Manual campaigns 1-2 times/month
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Automated campaigns with tools (Mailchimp, Brevo...)
2Do you have up-to-date product marketing materials?
Multiple answers possible
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No catalog or product sheets
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Old catalog, not updated
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Up-to-date product sheets in PDF
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Website + digital catalog + multilingual sheets
3What is your digital presence (website, LinkedIn, social media)?
Multiple answers possible
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No online presence
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Inactive company LinkedIn page
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Basic website + active LinkedIn
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Optimized website + active social media + regular content
4Do you conduct competitive intelligence on your target markets?
Multiple answers possible
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No, no monitoring
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Informal (word of mouth, trade shows)
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Regular manual research
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Automated monitoring tools, regular reports
1How do you track regulations in your target markets?
Multiple answers possible
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No tracking, we deal with it case by case
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We rely on the freight forwarder / broker
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Occasional manual monitoring (official sites, newsletters)
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Structured monitoring with alerts and change tracking
2How do you prepare your export documents (EUR.1, certificates of origin, etc.)?
Multiple answers possible
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Often in a rush, frequent errors
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Process in place but lots of manual entry
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Checklists and templates, few errors
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Semi-automated, systematic quality control
3Are you aware of the PPWR regulation (EU packaging, August 2026)?
Multiple answers possible
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No, never heard of it
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I've heard of it but no action taken yet
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Currently evaluating the impact on our business
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Adaptation plan in progress with defined deadlines
4How do you manage certifications (GlobalGAP, BRC, ISO, etc.)?
Multiple answers possible
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No current certifications
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Certifications obtained but difficult to track renewals
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Up-to-date certifications with calendar tracking
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Everything tracked, alerts before deadlines, audits planned
5What is your biggest export compliance challenge?